This project involved developing a complete brand identity and packaging design for a crocheted ghost plush, named Shadow Stitch. The brand concept centers on a "cute and spooky" aesthetic, expressed through a cartoon-inspired illustration style and a chilling palette of blues and purples to balance whimsy with an eerie undertone.
The design process began with three concept illustrations exploring potential looks for the package cover art. For the structure, I chose a classic cube-shaped box, a deliberate choice that keeps the packaging simple and lets the illustrations take center stage, particularly given that children are the primary audience. Throughout the artwork, I aimed to strike a balance between playful and creepy, reflecting the friendly, approachable nature of the ghost figure inside.
Dieline of Outside
Dieline of Inside
Packaging Mockup
mockup via unsplash.com